The people who love Jeremy Lin most aren't Knick fans, or Harvard alumni, or Asian-Americans, or people who hate Floyd Mayweather. It's people who love puns and plays on words. These fans of lingual (see what I did there) goofiness are gleefully swimming in the sea of possibilities that Jeremy Lin's name provides them.
There's Linfinite possibilities to Lincorporate Lin's name in a play on words. It's just so easy to Lintegrate his name. The term "Linsanity" is now Lingrained in our collective language. And this Lincredible story has Lingratiated itself into the hearts and minds of sports fans from coast to coast.
I really don't know what Linitiated my desire to write this post. But if you really like it, you can Link to it.
Anyway, I think pretty soon I'll get tired of the Lincessant plays on his name. It's becoming ReLintless. Just like every internet meme out there, you laugh your ass off and can't get enough for 48 hours then you cringe every time you see/hear it. So Linjoy it while it lasts.