Typically, the Red Sox announce next season's ticket prices in a subdued, secretive manner. They often release the news the day after Thanksgiving, when everyone is too busy shopping or doped on tryptophan to notice or care about a price increase.
This year, on a Monday afternoon, with minimal surrounding distractions, the Red Sox triumphantly announced that they would not raise ticket prices in 2013. In effect, prices would be "frozen."
Well gosh, gee, and golly. What stupendous news!
Chairman Lucchino issued a typical Fenway Sports Group statement:
"Over the past few years, we have fallen short of our goals to play postseason baseball. Through it all, fans have shown their deep loyalty and support, for which we are all grateful. Our commitment to winning is as strong as it has ever been, and we look forward to the challenge of bringing our fans the winning and entertaining baseball team they richly deserve."
My first thought: don't act like this is some sort of positive gesture or gift to the fans. Asking us to pay the same bloated prices as last year is a non-action, not a positive action. No need for any statement whatsoever. This is no gift.
In the release on RedSox.com, it is twice mentioned that the Sox have only raised ticket prices two times in the last five years.
Do you want us to thank you for that, Mr. Lucchino? I wouldn't brag about it either since the Sox have made the playoffs only twice in the last five years.
Do you know what would've been nice, and possibly smart? Lowering ticket prices. Not all of them. Maybe making a few more rows of bleacher seats cost only $12. And $28 for regular bleachers is a bit much. How about $20? Even $22?
Is that not reasonable? Will that not help maintain the Most Sacred Sellout Streak? What kind of moron is pleased that after finishing in 5th the Red Sox have decided to keep the same prices on tickets?
Make some sort of gesture that says to the fans "We're sorry, we want you back." Don't brag about doing nothing.
Since the Sox had their worst season since 1965, maybe we should have ticket and concession prices from 1965. Now that would make me happy, and that would be worth bragging about, Lucchino.